Lifestyles are vast, unique, and as interesting as the people who perpetuate them. The affluent lifestyle is something a precious few enjoy, several more hope for, and many others dream of.

FDR Magazine’s vision is take the opportunity every other month to peer into the lives of the affluent market from the perspective of the Designers, Architects, and Artisans who create these unique atmospheres for their well-to-do client list.

The affluent residents of the Western metropolitan markets in Florida include those who live in upscale communities, spectacular locations waterside or golf front, and unique metropolitan condominiums. Over a third of FDR readers own a secondary and/or tertiary home in other parts of the Country and enjoy travel abroad. As such, their tastes are broad and distinct. While every property featured is indeed unique and breathtaking, they all share the common element of each being a design worthy of review.

In advertising, we learn that repetition and/or saturation are the primary methods of building a brand and causing an action to occur. While many publications can offer advertisers single access to the affluent market, it is FDR that offers multi-point saturation for our advertiser’s brand.

With so many print vehicles to reach an "Affluent market" on the West Coast of Florida, what’s the best value for an advertiser’s dollar? Presuming that the following statement is accurate "You get what you pay for", please consider these points:

32% more… At approximately 136 square inches, whether it’s a page ad or a multi page spread, your ad presence carries a 32% wider footprint than a traditional 8.5” x 11” magazine.

Highly targeted audience

Our publication is sent by USPS to 50,000 highly selective households in 3 MSA's that meet a strict criteria of Lifestyle demographics for Income, Home Value, AND Purchase Habits.

Extra Exposure with our Compliments.

FDR prints 52,000 copies of each issue, with our rates calculated on only the verifiable direct mailed portion of 50,000 (verified by the USPS). FDR circulates another 2,000 copies to carefully selected businesses our audience frequents, including Salons, Day Spas, Country Clubs, Doctor's Offices, on-board private and fractional Owner's Aircraft, Yacht Clubs and Cafés.

 

FDR engages beyond the pages

In most of FDR’s competitors online media is merely an electronic version of print? However, we at FDR believe in something different. We believe that the Web is a medium to entertain with, engage your audience with, and interact in a personal manner with. That’s why you’ll find these differences within the web presence of FDR online:

Streaming Video

When we shoot a feature story for our print version we also film each room in High Definition Digital Video. That video is then edited and made available within the editorial context of the story online so our readers can gain a different perspective of our feature rooms. Contained within that video is inventory made available for our customers to engage their customer with.

A Self-Liquidating ROI

The Internet Consumer is rife with hunger for immediate gratification, and FloridaDesignersReview.com caters to it gleefully. Our entire print product is available on our web site for free, modified for the medium. We simply require introductions of our consumers, in order to fulfill their requests for more information. Our automated email system knows who to send information to in addition to the advertisers inquired of. Our advertisers are copied on these “Hot Leads” automatically, liquidating their media investment through verifiable sales leads.

Only 2 types of banners Large and Enormous!

With 120x600 or 160x600 Skyscraper units running along the border and a 300x250 or 300x300 square unit, FDR provides our advertisers with more online real estate than our competitors can and we happily accommodate all Rich Media formats including site takeovers in special instances.

52,000 copies of each FDR issue will be printed. 50,573 copies will be direct mailed within the 3 MSA’s including the Tampa Bay Market [Tampa-St. Petersburg- Clearwater], the Sarasota – Bradenton area, and the Naples-Bonita Springs-Ft. Myers markets to households that fit all of the following lifestyle criteria:

• Annual Household Income exceeds $170,000
• Home Value exceeds $500,000 - $1,000,000 bracket
• Purchase Home Furnishings and Accessories
• Purchase Gourmet Food & Wine
• Purchase Foreign Travel
• Support the Cultural Arts

The FDR Rate Card is based upon 50,000 issues direct mailed to this list and will be audited and verified every issue by the USPS. The additional issues are found on board private aircrafts, in each market, key Salons and Day Spa’s Country Clubs and other definitive businesses that match our audience’s lifestyle

The Audit Bureau of Circulation requires 2 issues of a publication before an audit can be performed. Once FDR qualifies for an ABC audit, we will incorporate the ABC Audit process into our business model and reflect it in our adjusted rate card.